Agency: Saatchi & Saatchi
Client: Doritos
Project: Sing It For The Bold
"Sing it for the Bold" is a song crafted exclusively for Doritos Georgia by the renowned music band "Lobsters." Both the song and its accompanying music video were conceived during the open-air festival. It was my pleasure to contribute to the art direction of the music video, focusing on the creation and arrangement of motion icons. This allowed the motion team to seamlessly integrate and animate them within the video.