Agency: Cloudfactory
Client: Dutch Salvation Army ReShare
Campaign: "Make Room for Love"
Donating wardrobe space is a romantic gesture. Amsterdam agency Cloudfactory and The Dutch Salvation Army ReShare have turned it into the "Make Room for Love" campaign, urging people to donate clothes for Valentine’s Day. Proceeds support The Dutch Salvation Army and promote sustainable fashion.
The insight for the campaign came from the always present battle for wardrobe space between couples, particularly in densely populated European countries where space is scarce. Despite this, we only regularly use 10% of our clothes. Cloudfactory seized Valentine’s Day as the ideal moment to address these issues with a romantic gesture that benefits both partners and the planet.
